We all are familiar with the fact that now more and more people are using mobile devices to make search queries instead of computers and desktops. Since 2015, searches made from mobile devices have outnumbered that made from desktops and personal computers. As per professional SEO Indore, the trend is not going to die down anytime in the future. Google soon took note of the trend and updated its algorithm to make the search engine mobile friendly.
Given how important it has become for the brands to go mobile-first with their SEO approach, brands are reaching out to digital marketing agencies to hire SEO expert and professionals.
But adapting a website for mobile devices and making it more responsive are not the only ways around to adopt a mobile-first approach.
For a winning mobile SEO strategy, one needs to understand the user intent behind making a search query on the search engine.
Having said that, let’s dive into how you can up the game of SEO and adopt a mobile-first approach into your SEO.
- Understand How Google SERP Works
Those working in the SEO domain know that keywords and links are not the only factors that play a role in ranking a page higher on SERPs. But naïve businesses usually overlook user intent. User intent plays a crucial role in determining where a website will appear in SERP.
Over time, Google has devised complex algorithms to study user intents and provide results that are more accurate and useful.
Each time someone searches anything on Google, the search engine produces different results and different pages.
Similarly, Google knows that people making a search query from a mobile device have different needs from that of the users making the query from their desktop. Usually, mobile users are looking for quick fixes or an easily accessible location. Google will show only those pages which can serve the purpose of the user well.
- Research Mobile Device Keywords
Most businesses have the impression that people use the same keywords to look for a thing on the internet from a mobile device and a desktop. It is a mistake that can send your mobile strategy crumbing down.
Most mobile devices of today come with voice search functionality. The device enables a person to convert the voice search into a text query. What people speak and what people type for the same query is usually different; thus, doing separate keyword research for both the audience type is crucial.
- Utilize Google’s AMPs
In the year 2016, Google introduced the Accelerated Mobile Pages or AMPs to its algorithm. With AMPs coding in place, a mobile webpage loads faster and seamlessly. Additionally, Google will give special preference to such sites and make them appear on the top.
As we all know, page load time plays a determining role for a website’s ranking in SEO. With AMPs in place, a business can ensure quicker page load time and higher placement on Google which is worth investing in. Sites that are quick to load and higher on the SERP will have more chances to be clicked and viewed.